Bradford Tioga Head Start

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30-second informational video about the services offered by Bradford Tioga Head Start

 
 

     

THE HEAD START LOGO

In 1965 artist Peter Masters was asked by a friend of Sargent Shriver (Head Start’s first director) to design a logo that would give the program a national identity.  Masters designed the building blocks that are so well known to everyone affiliated in any way with Head Start.  They were introduced on materials he designed for the teas at the White House where the Head Start Program was announced to the Nation on May 18, 1965.

 How did he arrive at the idea of using blocks to symbolize Head Start?  “The common denominator of all antipoverty programs was upward mobility,” he says, “which was usually symbolized by a ladder and an arrow pointing upward.”  Those symbols didn’t seem quite right for a child development program.  However, what could signify upward mobility for a 4 year old?

The answer that came to Masters was toys, which are a child’s tools for learning.  He then decided to use building blocks as a metaphor for the development and growth of children through Head Star.

Because he also wanted the logo to reflect the fact that Head Start is a national program operated by the Government, Masters decided to add a representation of the American flag.  “To represent the flag, I chose red and white stripes and an arrow, printed in reverse on a blue background,” Masters explained.

And so it was that Head Start got its logo that is so well known today: two children’s blocks, with the abstract stripes of the flag, and arrow, symbolizing upward movement.

     

 
 

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